CONTENTS:- Overview of Marketing Management; Marketing Environment; Customer Demand and Market Segmentation; Buyer Behaviour; Demand/Sales Forecasting; Marketing Information and Research; Marketing Research process; Marketing Planning/Strategy; Social Responsibility; Consumerism/Consumer Protection Act; Business Response to Consumerism; Product Plan; Product-Related Strategies; Price; Promotion; Personal Selling; Sales Management; Advertising; Managing Distribution Channels [Part-I]; Managing Distribution Channels [Part-II]; Physical Distribution; India: The Best Emerging Market in the World; International [Global] Marketing [Part I]; International [Global] Marketing [Part II]; Export Management; The Business Market; Marketing of Services;
