CONTENTS:-
1 Introduction:
1.1 Background
1.2 Concepts and Definitions
1.2.1 Horticulture
1.2.2 Marketing
1.3 Importance of Marketing
1.4 Marketable Surplus and Marketed Surplus
1.5 Horticulture in Nagaland
1.6 Problems Statement
1.7 Literature Appraisal
1.7.1 Studies Relating to Agriculture Crops
1.7.2 Studies Relating to Horticulture Crops
1.7.3 Studies Relating to Constraints
1.8 Research Questions
1.9 Study Objectives
1.10 Methodology
1.10.1 Data source
1.10.2 Study area
1.10.3 Sample size
1.10.4 Sampling procedure
1.10.5 Study period
1.10.6 Tools and techniques
1.11 Study Limitations and Scope
1.12 Book Plan
2 Study Profile:
2.1 Introduction
2.2 State Profile
2.2.1 Geography of Nagaland
2.2.2 History of Nagaland
2.2.3 Culture of Nagaland
2.2.4 Administration of Nagaland
2.2.5 Demography of Nagaland
2.2.6 Land holding system of Nagaland
2.2.7 Agriculture of Nagaland
2.2.8 Economy of Nagaland
2.3 Mokokchung District
2.3.1 Geography of Mokokchung
2.3.2 Demography of Mokokchung
2.3.3 Agriculture
2.4 Wokha District
2.4.1 Geography of Wokha
2.4.2 Demography of Wokha
2.4.3 Agriculture of Wokha
2.5 Village Profile
2.5.1 Mokokchung district
2.5.2 Wokha district
2.6 Respondents Profile
2.6.1 Household and farm size
2.6.2 Age and dependency ratio
2.6.3 Income and farm size
2.6.4 Education of the respondents
2.6.5 Occupation Structure of respondents
2.7 Recapitulation
3 Marketable and Marketed Surplus:
3.1 Introduction
3.2 Area, Production and Productivity
3.2.1 Cabbage
3.2.2 Chilli
3.2.3 Orange
3.3 Estimation of Marketable and Marketed Surplus
3.3.1 Cabbage – output, retention and surplus
3.3.2 Chilli – output, retention and surplus
3.3.3 Orange – output, retention and surplus
3.4 Determinants of Marketed Surplus
3.5 Regression Analysis
3.5.1 Regression equation of cabbage
3.5.2 Regression equation of chilli
3.5.3 Regression equation of orange
3.6 Karl Pearson's Co-efficient of Correlation
3.7 Recapitulation
4 Marketing Cost, Margin and Price Spread:
4.1 Introduction
4.2 Marketing Channel
4.2.1 Cabbage
4.2.2 Chilli
4.2.3 Orange
4.3 Disposal Pattern
4.3.1 Cabbage
4.3.2 Chilli
4.3.3 Orange
4.4 Marketing Cost, Margin and Price Spread
4.4.1 Cabbage
4.4.2 Chilli
4.4.3 Orange
4.5 Marketing Efficiency
4.5.1 Cabbage
4.5.2 Chilli
4.5.3 Orange
4.6 Recapitulation
5 Selling Behaviour and Constraints:
5.1 Introduction
5.2 Producers to Place of Sale
5.3 Producers Sale via Agency
5.3.1 Cabbage
5.3.2 Chilli
5.3.3 Orange
5.4 Constraints
5.4.1 Cabbage
5.4.2 Chilli
5.4.3 Orange
5.5 Recapitulation
6 Summary and Policy Suggestions:
6.1 Background
6.2 Objectives and Methodology
6.3 Main Findings
6.3.1 Area, production and productivity
6.3.2 Marketable and marketed surplus
6.3.3 Determinants of marketed surplus
6.3.4 Marketing channel
6.3.5 Disposal pattern
6.3.6 Marketing cost, margin and price spread
6.3.7 Marketing efficiency
6.3.8 Selling behaviour
6.3.9 Production and marketing constraints
6.4 Policy Suggestions
6.4.1 At production level
6.4.2 At marketing level
6.4.3 At intermediaries level
6.5 Concluding Remark
Appendices:
I: Pearson's correlation coefficient matrix of cabbage in Wokha district
II: Pearson's correlation coefficient matrix of chilli in Mokokchung district
III: Pearson's correlation coefficient matrix of chilli in Wokha district
IV: Pearson's correlation coefficient matrix of orange in Mokokchung district
V: Pearson's correlation coefficient matrix of orange in Wokha district
