CONTENTS:- 1. Introduction. 2. The Global Agri-Food System. 3. the Agribusiness Manager. 4. The Role of Marketing. 5. Understanding Consumer Demand. 6. Staying C competitive in Agriculture Market. 7. Forecasting Planning for the Future. 8. Budgeting. 9. Organizing for Success. 10. Choosing a Legal Structure. 11. Organizing Production Using Economic Principles. 12. Production and Inventory Management. 13. Basic Accounting Documents. 14. Using Accounting Information for Business Control and Planning. 15. Capital Budgeting Principle and Procedures. 16. Human Resources Leadership. 17. Human Resource Management. 18. Personal Selling.