Although television as a medium is neutral it can serve as an ambassador of goodwill fostering understanding and harmony between the people of the world. But in the absence of proper direction and control it might well degenerate into an instrument of propaganda and cheap entertainment governed exclusively by the profit motive and selfish interests.
Since its inception Doordarshan has been plying a key role and struggling to strike a balance among its varied obligations of promoting education, influencing attitudes and political perceptions of people and in providing entertainment. The book is an in-depth study of role of mass media, particularly Doordarshan, in democracy in shaping political attitudes and perceptions of people in making people aware of the issues concerning society, nation, democracy, rights and duties voting rights and national integration. As such the book is of utmost importance to students teachers, scholars, politicians mass media workers and general public. |
