The study of media economics involves both macroeconomics, which examines the overall economic system at a national level and micro-economics, which focuses on individual markets, firms or consumers. More specifically, macro-economics deals with political economy, aggregate production and consumption, economic growth, employment and inflation, whereas microeconomics deals with specific markets, market structure, conduct and behaviour, and the activity of producers and consumers. The development of mass media, telecommunications, computer and other information technology has made such global integration possible. The book is designed as an introductory text to the above paper, encompassing vital information on all pertinent aspects. Thus the material presented here would be of interest as well as of great use to the students, teachers and professionals in the fields. |
