The Branded Mind: What Neuroscience really tells us about the puzzle of the brain and the brand
Plessis, Erik du
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PRODUCT DETAILS
Book ID : 37952
ISBN-10 : 0-7494-6125-X / 074946125X
ISBN-13 : 978-0-7494-6125-6 / 9780749461256
Place
of Publication :
Year
of Publication :
2011
Edition :
Language : English
270p., 24 cm.
CONTENTS
DESCRIPTION
The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, explains how the different parts of the brain interact, and then demonstrates developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand-building strategies.
