Co-operative Banks have achieved tremendous progress over year in terms of various parameters.. However deregulation of the banking sector intensified the competition prevailing in this sector and provides little scope for this organisation to thrive. Provision of better quality customer service is the only available panacea for them to tackle this crucial situation. Thus provision of better quality service is the major concern of co-operative banks to possess a competitive edge, which is highly essential for unflappable stay in the present environment.
There are so many books on various aspects on the working of co-operative banks. But only a few books focus tbeir attention on the customer service in the co-operative banks. This books is an attempt to fill this gap. It is also intended to help the development of the vital sector of the national economy. The book would not only be useful to the students of B.Cora, M.Com, M.B.A and other related entrepreneurial courses but also to administrators, planners, economists and more importantly, to the new entrepreneurs. |
