CONTENTS:- 1. Introduction to Broadcasting 2. Radio as a Mass Medium 3. Radio Broadcast Management 4. Community Radio 5. Modern Technologies in Radio Broadcasting 6. Television as a Mass Medium 7. Television in India 8. Direct-to-Home Television Service 9. Development Broadcasting 10. Ethical Issues in Broadcasting
DESCRIPTION
The main objective of this book is to familiarise readers with the recent trends and developments that are taking place in television and radio broadcasting. It reflects on various dimensions of broadcasting scenario in India. The elaborate profile, resources and service offered by AIR, Doordarshan and private broadcast services are described. It is hoped that the book will serve as a valuable reference took for researchers, students, media professionals, policy planners and the general public.
