CONTENTS:-
SECTION-I: E-BUSINESS:
1. Introduction.
2. Perspectives of E-Business.
3. Teaching Business Marketing in the Twenty-first Century.
4. E-Business in Higher Education.
5. Fundamental of Business Marketing.
6. E-Business Model Design.
7. Business Relationship Management: Internet Integration.
SECTION-II: E-MARKETING:
8. The Basics of Marketing Strategy.
9. The Age of the E-Marketing.
10. Business to Business Internet Marketing.
