CONTENTS:- Volume-I Introduction Components of Logistics Logistics Strategy Alternative Mechanism Business Planning Business Forecasting Business Inventory Business Cycles Production and Manufacturing Manufacturing and Logistics
Volume-II Product Line Packaging and Labelling Marketing Decisions Marketing Levels Market Target Market Segmentation Distributions Strategy Supply Chain Logistics Established Distribution
Volume-III Decision Process Price Forecasting Price Determination Quality Control Customer Behaviour Customer Service Initiative Effectiveness of Promotion Social Influences Transport and Distribution
