CONTENTS:- Volume-I 1. Marketing the Tourism 2. Travel Market 3. Intemational Marketing 4. Modern Ways of Marketing 5. United Marketing 6. World Organizations 7. Cultural Marketing 8. Growth of Tourism 9. Progress Plan 10. Trends in Tourism 11. Advertisement Channels 12. Geographical Aspects
Volume-II 1. Introduction 2. Management of Tourism 3. The Backdrop 4. Fundamental Ideas 5. Basic Factors 6. Fundamental Aspects 7. Tourism Administration 8. Effective Aspects 9. Organization of Tours 10. Movement of Tourists 11. Ticketing System 12. Ticketing Worldwide
