CONTENTS:- 1 Customer Relationship Management 2 Strategy and Planning for Maintaing 3 structure of Customer Loyalty 4 Developing Customer Retention 5 Satyle of Maintaing customer Loyalty 6 Growing Loyalty for customer 7 Turning Loyal Clients into Advocates 8 Develop a Loyalty Driven culture in Your Company 9 Purpose and Process of Maintaining customers 10 Shared Values of Customer Loyalty 11 Customer Focused Value by Managing 12 Ensuring a Customer Focused corporate Culture 13 Guaranteeing customer Value and Product quality