CONTENTS:- 1. Introduction 2. Groups and situations 3. Further discussion of group and situations 4. Systematic study of groups 5. Crowds 6. Leadership 7. Public opinion 8. Attitude research 9. Social determination of faculties 10. Culture and the development of personality 11. Cultural analysis and national character 12. Applied social psychology
DESCRIPTION
The concept of applied social psychology is relatively new, and to this must add the fact that the prominence of the subject is even newer. In our country, students of psychology hardly thought of applied social psychology as a separate subject until quite recently.
