Internet has metamorphosed from an arcane tool used primarily by a handful to the buzzword that has attracted a large number of consumers from all segments of the society. Technology continued to break new grounds and advanced in leaps and bounds. The urge of harnessing the consuming potential of the online users became evident and marketing for long could not resist from promoting products and services online and this paved way for new media.
New media has evolved from simple online promotion campaigns to a more sophisticated and technologically advanced system. It can create need-specific communities, consumers' interactivity with the brand, a desired brand image, an excellent tool for feedback and most importantly, become a charming way of communicating companies' promotional messages. However, people in various industries are reluctant to try new media initiatives and this is what 'New Media: Techniques and Trends' hopes to address.
The book describes 25 different forms of new media initiatives which include blogs, wikis, social networking, RSS feeds, online radio, I-TV and many more. It also includes the responses these initiatives have got and explains how it has been useful for many companies in different segments. Not only that, the book also lists a few universities with courses that can be availed by new media aspirants.
This book intends to show marketers that new media can work for brands of almost all industries. New media can be beneficial and productive not only to companies with large advertising budgets but also for those who have just started out and wish to promote their products with fairly low advertising budgets. |
