This book, 'Advertising and Promotion,' is a comprehensive study of the advertising and promotion industry, analysing and assessing its role in the world we live in. essentially, the industry is 'a triad consisting of advertisers, the,' media and the advertising agencies, who create place most national and retail aids. This triad has brought about immense changes in the way customers perceive and buy products, view individuals and ideas, or gain certain knowledge aimed at public welfare.
