Customer Relationship Management in Indian Banking Industry
Uppal, R.K. (Ed.)
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PRODUCT DETAILS
Book ID : 32293
ISBN-10 : 81-7708-152-7 / 8177081527
Place
of Publication :
Delhi
Year
of Publication :
2008
Edition : (First Edition)
Language : English
23 cm.
CONTENTS
DESCRIPTION
The book examines issues related to changing banking industry and the challenges in customer relationship management (CRM). The book should appeal to the students of economics, commerce and business management. It would also serve the purpose of banking executives, researches and others interested in understanding CRM in Indian banking industry.
