CONTENTS:- 1. Rural India - Demography. 2. Rural India - Cropping Patterns. 3. Rural India - Problem. 4. Rural India - Market Practices. 5. Rural India: Financial Services. 6. Co-operative Societies - Patners in Rural Development: A Global Perspectives. 7. Rural Marketing Strategies.
DESCRIPTION
India is one of the oldest civilizations in the world with kaleidoscopic, variety and rich cultural heritage. It has achieved multifaceted socio-economic progress during 58 years of its Independence. Rural India with its vast size and demand potential offer great opportunities to the markets, but understanding rural India in need of hour Rural India consists illiterate population, under developed infrastructure to reach nook and corner of rural India.
