CONTENTS:- Nature and characteristics of rural marketing; Rural development and marketing of consumer durables; Attitude and behaviour of rural marketing; Retail trading; Distribution channels of rural marketing; Marketing of Agricultural inputs; Selling in rural markets; Customer-retailer relationship; Rural trade and challenges; Development of agriculture in Economy; Agriculture marketing in India; Classification of agricultural products; Institutions and organisations in Agricultural products; Institutions and organisations in Agricultural marketing; Nature and scope of cooperative marketing; Fertilizers, seeds and plant protection; Role of agricultural price structure; Defects of agricultural marketing.
DESCRIPTION
"Rural Marketing" as a paper is being taught at MA [Econ], MCom, MBA and other management courses at various universities and institutions. This book is designed as an introductory text to the above paper, encompassing vital information on all pertinent aspects. Thus the material presented here would be of interest as well as of great use to the students, and professionals in the field.
