CONTENTS:- Sales promotion; Promotional Mix and personnel selling; Consumer Behaviour and sales promotion; Deal prone consumer research; Strategy of sales planning; Performance evaluation and appraisal; Effective sales personnel; Evaluation of sales promotion; Secrets of sales performance; Retailer and wholesaler promotion process; Strategic issues in promotional strategies; and substantive findings in trade dealings.
DESCRIPTION
Sales promotion management as a paper is being taught at M.Com., M.B.A. and other management courses at various universities and institutions. This book is designed as an introductory text to the above paper, encompassing vital information on all pertinent aspects. This the material presented here would be of interest as well as of great use to the students, teachers and professionals of management courses.
