CONTENTS:- Mass Media; Origin and growth; Feedback in communication; Future of communication; Multilingual and Indian media; Non-official media; Electronic media; Growth and development; Problems with electronic media; Newspaper and print media; Women and media; Media planning; Traditional media and towards new horizons.
DESCRIPTION
In the age of information technology mass communication has proved a boon. knowledge and information can be disseminated instantly to remote places. Very sophisticated public address systems have come up. Media and communicaiton system as we see now, has had a chequired history of growth and development.
