CONTENTS:- Introduction; Advertising Campaign; Media Management for Advertising; Advertising and Public Relations Services; Advertising Planning; Research Management for Advertising; Advertising and Marketing; Responsibility for Advertising Management; Budget Making and Managing; How Advertising Works; Organising for Advertising and Promotion; Internet Advertising Formats and Effectiveness.
DESCRIPTION
This book is designed to familiarise readers with a wide range of managerial issues faced by modern advertising strategies in planning, implementing, and controlling the advertising efforts of various enterprises. It contains numerous examples of successful advertising images alongside accompanaying commentary to illustrate just what goes into making an effective advertisement.
