Encyclopaedia of Journalism and Mass Communication; 5 Volumes
Gupta, Om
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Set
PRODUCT DETAILS
Book ID : 31123
ISBN-10 : 81-8205-365-X / 818205365X
ISBN-13 : 978-81-8205-365-6 / 9788182053656
Place
of Publication :
Delhi
Year
of Publication :
2006
Edition : (First Edition)
Language : English
23 cm.
CONTENTS
DESCRIPTION
Mass Communication is an interdisciplined domain. It can't understood as stand alone subject. Because it deals with society and culture at one hand and technology at the other. Thus an encyclopaedia was needed that could give a comprehensive explanations of terms, concepts, theories and principles at one place. Mass Communication has a history as long as human civilization. Thus it requires a historical perspectives also. This five-volume endeavour is aimed at giving a whole gamut of the communication process with the teeming millions.
