CONTENTS:- Preface; Introduction to Hotel Business and Brand Management; International Hotel and Restaurant Assicoation (IH&RA); Global Hotel Industry; Trends and Classifications; Global Hospitality Enterprises Management; International Hotel and Guest Management Enterprises;
DESCRIPTION
This book "Hotel Management and Hospitality Enterprises" provide and introduction to all such aforementioned issues, besides giving an overview and contemporary hotel business world wide in various catagories, such as hotel, motel, rasturent etc. The various associated management and governnance issued involved with the involved industry and hospitality enterprises are dealt in detail, with special focus on brand management and product management. The most vital sector of marketing has been covered in detail, including market positioning, market targeting, marketing information system and marketing management.
