CONTENTS:-
Vol.1: Media and Mass Communication: 1. Mass Media: Origin and Growth; 2. Feedback in Communication; 3. Future of Communication; 4. Multilingual Indian Media; 5. Non-Official Media; 6. Electronic Media: Growth & Development; 7. Problems with Electronic Media; 8. Newspaper & Print Media; 9. Women and Media; 10. Media Planning; 11. Traditional Media; 12. Toward New Horizons.
Vol.2: Issues in Journalism and Mass Communication: 1. Mass Communication Industry; 2. Journalism Education: Indian Scenario; 3. Underdeveloped Journalism; 4. Educational Communication; 5. News Media; 6. Indian Journalism: Responsibility and Ethics; 7. Mass Communication: Nature & Scope; 8. Public Service and Journalism; 9. Newspapers and the Community; 10. News and Features; 11. Print Vs. Electronic Media; 12. Right for Information; 13. The Journalists; 14. News and Magazines; 15. Free Press and Its Rights.
Vol.3: Mass Communication in Information Era: 1. Communication Spectrum; 2. Audio-Visual Aids and Extension Communication; 3. Interpersonal Communication in Extension; 4. Numerical Data Communication; 5. Educational Broadcasting in National Perspective; 6. British Broadcasting Corporation (BBC) and Its Educational Broadcasts; 7. Radio and Mother-Child Care; 8. Educational Radio and Television: Formative Evaluation; 9. Broadcasting Communication for Rural Development; 10. What is Political Broadcasting?; 11. Trends in Political Communication; 12. Video Programme Packages: Preparation Strategy; 13. Women's Empowerment through Radio; 14. Educational Broadcasting; 15. Public Relations in India; 16. Communication Through Press.
DESCRIPTION
Mass Communication has had a long and chequered history. Its need was felt with man's emergence as a developed social animal. With the growth and development of society and social institutions media of mass communication also developed in diverse forms as per need of the time. Real revolution in the field of media and mass communication came with the advancement of science and technology. And fortunately, we have an excellent and advanced form of mass communication media in the 21st century which is becoming easier, faster and cheaper day by day.
Amidst the plenty of literature available, this present encyclopaedic work is a unique effort to collate information on various vital and multifaceted issues that center round the subject.
Certainly, the contents will prove of utmost use of students and trainers, mediamen and other professionals, policy planners and administrators in the field.
This scholarly work consists of three volumes namely: Media and Mass Communication; Issues in Journalism and Mass Communication; Mass Communication in Information Era.
