Approx. 300p. in each volume, Figs., Tables, Bib., Index, 23 cm.
CONTENTS
CONTENTS:- Vol.1: Travel and Tourism: 1. Emerging Patterns of Travel and Tourism; 2. Travel and Tourism in India; 3. Growth of Aviation Travel; 4. Tourism and Air Travelling in a Globalised World; 5. Travelling and Sustainable Tourism; 6. Tourism and Environmental Issues; 7. Travel-related Risks; 8. Air Travelling: Health Considerations; 9. Careers in Travel and Tourism; 10. Employment Issues; 11. Training in Travel and Tourism Sector. Vol.2: Tourism Business and Products: 1. Nature and Scope of Tourism; 2. Tourism in India: Recent Trends; 3. Historical Monuments of Touristic Significance; 4. Popular Pilgrim Centres; 5. Performing Arts with Tourism Importance; 6. Handicrafts of India as a Potential Tourist resources; 7. Fairs and festivals; 8. Coastal Tourism in India; 9. Development of desert Tourism in India; 10. Tourist Resource Potential in Mountain with Special Reference to Himalayas. Vol.3: Emerging Concepts of Effective Tourism Development: 1. Growth of Tourism in Developing Countries; 2. National Tourism Policy Initiatives; 3. National Civil Aviation Policy; 4. Integrated Tourism Planning; 5. Development of Tourism Infrastructure; 6. Energy for Tourism Development; 7. Tourism and economic Development; 8. Employment in Tourism development; 9. Tourism and Sustainable Development; 10. Initiatives for Sustainable Tourism. Vol.4: Tourism and Tour Operator's Business: 1. International Tourism markets; 2. Impact of Tourism; 3. Functions of Tour Operators; 4. Tourism Marketing; 5. Tourism Planning; 6. Tourism Management Objectives; 7. Tourism Management Strategies; 8. Accommodating Tourists; 9. Involving Public Participation; 10. Tourism and Promotion of Destination; 11. Tour Operators and Sustainable Tourism; 12. Managing Environmental and Social Issues; 13. Social Leadership in Travel and Tourism; 14. Supply Chain Engagement.
DESCRIPTION
Tourism has established itself as a growing industry and economy of several countries is completely based on tourism. The world travel and Tourism Council estimate that tourism generates 12 per cent of the world total GNP. The book comprehensively discusses various aspects of tourism business and product in the Indian context. It also elaborately delineates systematically the functions of tour operators in tourism business. It provides a set of management practices intended to help our tour operators to solve tourism problems. It also suggests a set of tools for monitoring policy and management, implementation, promoting sites and communicating with stakeholders. It also reviews roles of government organizations, international organizations and private sector. It analyses the dynamics of formulating appropriate tourism policy. The book, examines the current trends in travel and tourism industry along with emerging opportunities and challenges in the field. The book will be highly useful for tour operators, policy makers, administrators and general readers interested in tourism.
