CONTENTS:- Theory and Fundamentals of Communication; Mass Communication-A Process; Functions of Communication; Impact on Different Sections; Kinds and Theories of Communication; Mass Media Development; Basic Models of Communication; Technological Development in Communication; Mass Media in practice; Media for Mass Communication etc.
DESCRIPTION
'The Process of Communication' as a paper is being taught at the various diploma, graduate and post graduate level in 'Media Communication and Journalism' at universities and institutions. This book is designed as an introductory text to the above paper, encompassing vital information on all pertinent aspects. Thus the material presented here would be of interest as well as of great use to the students, teachers and professionals of Media Communication and Journalism.
