CONTENTS:- Introduction to Advertising; Nature and Scope and Advertisements; Social in Advertising India; Creativity in Advertising; Electronic Media in Advertising; Nature and Scope of Public Relations; Public Relations Methods; Objectives; Classification and Institutions of Advertising; Advertising Agencies; Print Media in Advertising; Introduction to Public Relations; Career Prospect and Functional Role of Public Relations; Professional Organisations etc.
DESCRIPTION
Currently, Advertising and Public Relations are the much sought after professional courses with vast potential of employment and career opportunities the world over. This book is designed as an introductory text to the above course, encompassing vital information on all pertinent aspects.
