The present work is a study of media influence on women vis-à-vis their own development. The influence of media on rural women with regard to certain issues is quite perplexing to a commoner, but a challenge for the researchers to interpret. In a few selected areas of developmental impact, not much difference exists between the rural and the urban women. This work indentifies an insight into media content priorities, developmental preferences of women and also their access to media. Unless women participate on a larger scale in media production and consumption, their right to policy formulation and decision m aking will remain a distant dream in a fast changing world. If technologies and information societies are only male controlled, the proposal of an impending knowledge revolution will remain ill-prepared andnon-executable for half of global population is women. In such a scenario, studies like this are of more relevance and utility.
