Shrewd Marketing: Marketing Artifices of the 21st century
Kumar, Pranav
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PRODUCT DETAILS
Book ID : 29278
ISBN-10 : 81-261-2580-2 / 8126125802
ISBN-13 : 978-81-261-2580-7 / 9788126125807
Place
of Publication :
Delhi
Year
of Publication :
2006
Edition :
Language : English
23 cm.
CONTENTS
DESCRIPTION
Traditional marketing has become outdated, accepts even Philip Kotler. The success of any organization depends upon its adroitness at Shrewd Marketing. The book explains the concept of Shrewd Marketing through many SM (Shrewd Marketing) strategies elaborated in a lucid manner. You can now understand how companies are successful in different industries by exploiting SM strategies in a hyper-competition era. Shrewd Marketing is practiced secretly and it can not be understood easily by everyone unless it is learnt properly. Shrewd Marketing strategies make you aware of the different market influencing forces; you are suggested not to go for any wrong, objectionable or unethical step; instead it is aimed at making you careful so that no one can throw you out of the business. Shrewd Marketing guides you in understanding all the pleasant and unpleasant marketing activities being practiced in recent times by the leading organizations globally for assured success.
