CONTENTS:- Philosophy of human Relationships; Curriculum and human relationships; Not 'Just' PR : Public Relations Strategy in a management context; A Place on the board: Public Relations Strategy in professional context; Image in a 'Celebrity' society: Public relations strategy as integrated communication; Employees as Ambassadors: Public relations strategy in a marketing context; Time, talent and creativity: Public relations strategy in a marketing context; Time, talent and creativity: Public relations strategy in a multimedia context; Public relations: What is it and why do we use it?; Getting from there to here; The theoretical framework; planning for results; Corporate public relations; Crisis public relations; Internal communication; Community relations and sponsorship; Specialist public relations; Where do we go from here?
DESCRIPTION
The success of a society depends to a great extent on the level of relationships between individuals who constitute that society. The art of human relationship is a great art and it determines the functioning of a social organization. There are those who say Plato is as right today as he was in his own day over 2000 years ago. Perhaps you are one of these people. Can "common humanity" be educated according to an ideal that is different from what their society wants? Is it only by a "miraculous interposition" that those few characters escape and come to good? And what about you? Do you consider yourself one of those who has escaped and "come to good," or are you among the "common humanity" who have been educated by the "greatest of all sophists" according to its desires? And where do you stand on these questions as they bear on your future role as a teacher?
These are ancient questions, and they have an urgency about them today. Education (as formal schooling) has never been as widespread, as it is today, and probably has never been so widely questioned. And the questions are Plato's : Must education for most young people be an indoctrinating (and thereby impersonal and alienating) experience? Can we hope for only a few at any time to escape this (by some micraculous intervention)? What do you think it would be like for you to be educated? What can we reasonably hope for in education?
