Services are series of activities which are intangible in nature, take place in the interaction between the customer and the service provider which means that services are producers and consumed simultaneously. Customer has a role to play in the production process as the services provided in response to the problems of customer as solution e-service isd an innovative approach towards values like perform, reform and conform towards continues quality improvement in services that resul in consumer satisfaction, loyalty and excellent results. In modern times, the service sector has assumed significance the world over. Service organisations devise their marketing strategy and mix to serve the customer through quality service and care.
