This book presents a comprehensive view of Tourism Industry and its Relationship that exists between tourism, culture, Tourist attractions and the host communities. The book examines the Meaning of tourism and hotel industry and gives a financial, Managerial and historical overview of its growth potential. It discusses how the tourism industry markets; Physical and Cultural environments, to sell into the Consumer market.
The authors cover all aspects from organizational, planning, promotional and Marketing point of view and describe how this industry can be utilized from particular business. The several kinds of tourist products are described and guidelines for their development are also highlighted. Special emphasis has been provided on various segments and operations in the hospitality industry and its changing dimensions at the national and global level.
The book offers answers to various questions like:
1. What are the Effects of tourism on an area?
2. What benefits, what costs does tourism bring an area?
3. What Investment and facilities will be needed to pump of tourism?
4. How promotional Measures Help to get maximum Results in attracting tourists.
This book will be of great Interest to the planners, Policy makers, educators, researchers and professionals at different levels in governments, universities and the bodies of Professional accountants in the field of tourism, Travel and hospitality trade. |
