Business Policy and Strategic Management: [Text & Cases]
Cherunilam, Francis
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PRODUCT DETAILS
Book ID : 27725
ISBN-10 : 93-5202-167-3 / 9352021673
ISBN-13 : 978-93-5202-167-3 / 9789352021673
Place
of Publication :
Delhi
Year
of Publication :
2015
Edition : (Reprint)
Language : English
CONTENTS
CONTENTS:- Strategic Management: An Introduction; Mission, Objectives and Social Responsibilities; Business Environment; SWOT Analysis and Strategy Formulation; Strategy Implementation; Strategy and Structure; Strategy Evaluation and Control; Portfolio Strategy; Competitive Analysis and Strategies; Corporate Level Generic Strategies; Business Growth; Mergers and Acquisitions; Globalisation; Turnaround Management and Restructuring; Management of Change; Cases.
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