A Handbook of Management Concepts and Terminologies
Narayanan, H.
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PRODUCT DETAILS
Book ID : 24279
ISBN-10 : 81-7224-843-1 / 8172248431
ISBN-13 : 978-81-7224-843-7 / 9788172248437
Place
of Publication :
Mumbai
Year
of Publication :
Edition :
Language :
920p., 23 cm.
CONTENTS
DESCRIPTION
This handbook explains many of the management concepts and terminologies that we come across everyday in magazines, newspapers and books of general reading. The author H. Narayanan presents over 3000 such concepts and terminologies with their meanings and also brings out the historic background and other interesting information relevant to the subject. The topics range from advertising to marketing, economics to finance, general management to issues of general interest. The work is unique in its approach and serves as a single window reference for many subjects.
