xiii, 474p., 5 Tables, Gloss., Bib., Index, 23 cm. (First pub. in 2001)
CONTENTS
CONTENTS:- 1. Mass Communiction: Origin and Development; 2. Print Media; 3. Electronic Media; 4. Media Management; 5. Public Relations and Advertising; 6. Annexures and Glossary.
DESCRIPTION
The book is intended to meet the growing demand for a publication which would discuss all aspects of the subject comprehensively.
