Pilgrimage Tourism Marketing Strategy: With Special Reference to Mata Vaishno Devi Shrine
Mawa, Sushma
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PRODUCT DETAILS
Book ID : 20415
ISBN-10 : 81-7479-066-7 / 8174790667
Place
of Publication :
Delhi
Year
of Publication :
2004
Edition :
Language : English
xvii, 242p., Tables, Bib., Gloss., Index, 25 cm.
CONTENTS
DESCRIPTION
Marketing effectiveness of Tourism Service and customer/Tourist satisfaction with respect to pilgrimage tourism is the significant feature of this book. Major tourism service like Hotal services, Transportation services, and Retail services at a pilgrimage destination are evaluated to under-stand the level of customer/pilgrim satisfaction at the destination.
