Mass Communication: Theory & Practice in the 21st Century
Sharma, Diwakar
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PRODUCT DETAILS
Book ID : 19368
ISBN-10 : 81-7629-507-8 / 8176295078
ISBN-13 : 978-81-7629-507-9 / 9788176295079
Place
of Publication :
Delhi
Year
of Publication :
2013
Edition : (Reprint)
Language : English
xv, 344p., Bib., Index, 24 cm.
CONTENTS
CONTENTS: Communication Concept; The Mass Media; News Story; Government of India's Autonomous Media Organisations; News Agencies; History of Radio/Television in India; Research Writing; Advertising; Public Relations; Use of Technology in Mass Communication; Indian Cinema.
