This handy book skillfully blends the overviews of the global and Indian retailing scene, in additions to the trends and growth prospect of the industry in India. Rigorous in its approch, the book is distinguishable by the choise of the content of the subjet matter. Organised retaling in India, through once new, has taken such rapid strides that it has become a subject of study as a successful marketing tool that bring a product coser to the consumer.
