A well-written and informative book which updates marketing concepts, terminologies and practices as dictated by changes in social, economic and technological conditions, it explores emerging challenges for marketing executives and their organisations and survey visible strategies for meeting these challenges. Wll written and informative, Henry Kyambalesa's book is valuable to those with an intrest in marketing from academia, business and governament. The role governaments need to play in order to create an enabling environment in which business institutions can provide goods and service at reasonable costs and prices is clearly spelt out.
