Handbook for Measuring Customer Satisfaction and Loyalty
Hill, N. & et. al.
List Price : US$ 37.31 Our Price : US$ 29.85
You Save 20% + FREE DELIVERY WORLDWIDE
PRODUCT DETAILS
Book ID : 18125
ISBN-10 : 81-7929-051-4 / 8179290514
Place
of Publication :
Delhi
Year
of Publication :
2003
Edition :
Language :
304p.
CONTENTS
DESCRIPTION
This book presents a through examination of how to use research to understand customer satisfaction and loyalty. It takes the reader step by step through the processes of designing and conducting a survey to generate accurate measures of customer satisfaction and loyalty.
