Inspite of all arrangements and support given by the Central support given by the Central and State Governments, the consumer cooperative movement has not made significant strides. Some of the consumer cooperatives have failed miserably in their business activities and rendering the services. Most of the studies conducted so far on the problems of consumer cooperatives are macro level studies and they deal with the problems of consumer cooperatives in general. This study makes an attempt to review and assess the role of consumer cooperatives in rural marketing with emphasis on their trade practices and customer services.
