Encyclopaedia of Entrepreneurship Management (3 Volumes)
Sharma, Sandeep
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Set
PRODUCT DETAILS
Book ID : 17099
ISBN-10 : 81-261-4116-6 / 8126141166
ISBN-13 : 978-81-261-4116-6 / 9788126141166
Place
of Publication :
Delhi
Year
of Publication :
2009
Edition : (First Edition)
Language : English
vii, 897p., Index, 23 cm.
CONTENTS
DESCRIPTION
This encyclopaedia introduces you to the processes of new venture creation and the critical knowledge needed to manage your Business once it is formed. With the help of this book, readers can follow their dreams of becoming successful entrepreneurs. The challenges of entrepreneurship, building a business plan, Marketing considerations, e-commerce and the entrepreneur, Advertising and pricing for profit, financial considerations and managing cash flow, building a competitive edge, and debt/equity and site and location considerations. For any person interested in owning, operating, and managing a small business.
