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Services Marketing: The Indian Perspective / Shanker, Ravi
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Services Marketing: The Indian Perspective
Shanker, Ravi
 
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List Price : US$ 28.01
Our Price : US$ 22.41

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  Book ID : 13137
  ISBN-10 : 81-7446-267-8 / 8174462678
 
  Place of Publication : Delhi
  Year of Publication : 2002
  Edition :
  Language :
  644p., 25 cm.
   
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 CONTENTS
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 DESCRIPTION
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Services Marketing: Text and Readings is an anthology of original works of corporate leders from the Indian services sector. In addition, a detailed section deals with the conceptual issues of services marketing.
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