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Case in Marketing Management
Bhasin, M.L.
List Price :
US$ 43.25
Our Price : US$ 34.60
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PRODUCT DETAILS
Book ID : 12547
ISBN-10 : 81-7514-056-9 / 8175140569
Place of Publication : Delhi
Year of Publication :
2002
Edition :
Language :
408p., Tables, 25 cm.
CONTENTS
DESCRIPTION
Marketing is an exciting and dynamic discipline. Unfortunately much of the excitement is hidden among the definitions and descriptions of concepts that are a necessary part of basic marketing textbooks.
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