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Effective Advertising Management

Singh, Yamuna Prasad (Ed.)

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	Book ID : 11516
	ISBN-10 : 81-261-0732-4 / 8126107324
	ISBN-13 : 978-81-261-0732-2 / 9788126107322
	Place of Publication : Delhi
	Year of Publication : 2001
	Edition : (First Edition)
	Language : English
	286p., Index, 23 cm. (Encyclopaedia of Management for 21st Century Series)

CONTENTS

CONTENTS:-
1. Creative Advertising.
2. Fundamentals of Advertising .
3. Media Planning.
4. Copy Strategy.
5. Publicity Plans.
6. Advertising Directed to Children.
7. Market Segmentation.
8. Symbolic Language.
9. Advertising on Primary and Selective Demand.

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