The travel agency industry depends upon commissions for a majority of its revenue. When these commissions decrease or stop the industry must change the means in which revenue is made. The Internet has caused a significant reduction in airline ticket sales and therefore has caused travel agencies to change. In addition travel agencies have reduced commissions paid to airlines thus causing more changes. There were four categories of travel agencies discussed in the article along with their adaptation styles. These types include the independent operator of a small travel agency with very limited resources, the normal agency with 2 or 3 agents which does a substantial business, the larger agency that is high-tech and high touch and depends on automation and the Web to some extent (innovators), agencies that are Web based with very little automation otherwise and who were technologically adaptable and saw opportunity in the Web. This book examines how agencies have adapted and prospered through this transitional period.
The objective of this book is to identify a generalizable factor model of job satisfaction for the lodging industry. |
