"Strategic Management" is the applications of current and most effective techniques in the practice of management, while "Marketing" as a business activity is the demand of the time to manage and give highest priority.
The book of Strategic Management and Marketing has been divided into four parts:
Part I - Basics of Management in Practice
Part II - Strategic Management
Part III - Sales and Marketing Management
Part IV - Glossary of Management
The contents of the book is on the basis of actual practices. Case studies and live examples in the book have enriched the utility of the book.
The third revised edition of the book has been updated based on the latest syllabus of all the Professional Institutes such as, The Institutes of Chartered Accountants of India, The Institute of Cost and Works Accountants of India, The Institute of Company Secretaries of India, IGNOU, ICFAI and various other management institutes.
Current development in the management techniques and marketing have been suitably included in the third edition of the book.
This book would be very useful to the students as a textbook. This book would also be useful to the working managers and the teaching faculties. |
