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Product Management: Text and Cases
Chandrasekar, K.S.
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Our Price : US$ 23.66
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PRODUCT DETAILS
Book ID : 10157
ISBN-10 : 81-7866-449-6 / 8178664496
Place of Publication : Delhi
Year of Publication :
2002
Edition :
Language :
CONTENTS
CONTENTS:- Concepts in Product management; Demand Forecasting; Market Segmentation; Product Planning; Product Positioning; Product Differentiation; Product Deletions; Product Life Cycle; Product Portfolio Analysis; New Product Management; New Product Launch; Concepts in Branding; Brand Positioning; Brand Extensions; Brand Equity; Packaging; Case Studies; Glossary; Index.
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