Rural Marketing is much talked and less practiced subject needing serious attention from all stake holders. A detailed all in one` book was very essential for Indian students of PG level in management, Agriculture, Commerce and competitive examinations like IAS. The book broadly covers following specialties:-
- Rural environment, socio-cultural values and ethos.
- Problems associated with rural sector and changing scenario.
- Strategies for marketing of consumer goods and FMCG in rural sector.
- Strategies for marketing of rural produce in towns, cities and exports.
- Marketing of outputs of Agro-industries, forestry, poultry, animal husbandry and handicrafts.
- Role of co-operatives, government bodies and financial institutions.
- Development of food industries, productivity, efficiency, excellence in rural India. |
